Ok, obviously my hair is not the color on the box, but it's crazy right now lol. I don't think i've ever had it this color so i'm still getting used to it and i'm sure it's going to lighten up soon.
You will have to leave this on longer. I think it's the new formula but my hair feels soft and smooth. There are other shades and i'm excited about them because I don't have to go as far as bleaching my hair just to get color.